When you choose self-employment, you also choose a bundle of new challenges.
As an independent consultant, creative, or freelancer, you’re an expert with a particular skill set. But you also need to master skills beyond “doing the work.” And sometimes you just don’t know what you don’t know.
It’s easy to feel unsure as you wrestle with all kinds of new questions, like:
- How do I position myself in a crowded market?
- How can I choose from dozens of potential choices to create an action plan I’ll actually execute?
- How do I promote my services without being off-putting?
- How do I draft proposals with a high win rate?
- How can I better manage revenue and cash flow?
- How can I keep my independence without feeling isolated?
I’ve been there. I began my life as an independent consultant back in 1997, when there was very little guidance in this area. I had to learn on the fly – which means I went down some blind alleys and I made my share of mistakes.
That’s what motivates my coaching services – to help soloists like you to make sense of it all, find your footing and move forward with confidence. Together, we’ll devise solutions that are best for you.
Whether it’s positioning yourself, identifying your highest-leverage activities, or reclaiming your life balance – you name it, I’ve probably found an answer to it in the 20+ years I’ve been flying solo.
“Matthew was fantastic in sharing best practices and providing his perspective to guide me through this roller coaster of a journey.”
~ Jeni Golomb, Founder & CEO, Bamboo Branding
WHAT YOU’LL GET
My goal for our time together is a dramatic increase in your clarity, confidence and control as a soloist.
Because it’s a customized coaching program, the outputs will vary by your unique needs. Sample outputs might include:
- Mission statement
- Niche definition
- Positioning statement
- Marketing & promotions focus areas
- Realistic but challenging targets
- Daily practice & habits
The bottom line: I want you to be ready and able to make a meaningful, positive change in what you do, how you do it, how you present yourself to the world, and how you fit your work into your life.
“Matthew’s advice plays a critical role…”
“When I went out on my own as a freelance consultant, my first call was to Matthew, who helped me determine the value of my services and position my offering for long-term success. Years later, Matthew’s advice continues to play a critical role in who I am as a business owner, what I do, who I do it for, and how much I earn.”
~ Tina Kunkel, Principal Consultant, Tina Kunkel Consulting
HOW IT WORKS
This is not a group coaching situation. This program is 1:1 only, and it’s 100% tailored to your needs.
We’ll start with a 30-minute, no-obligation introductory call to make sure we’re a good fit for each other.
Next, you’ll complete a brief survey that will help me understand your business, your situation and your biggest challenges.
Based on your answers, I’ll design your program, including homework prior to each session that we’ll discuss during our next call.
The program includes four one-hour calls, spread over 4-8 weeks, depending on our respective schedules. (My goal is to ensure that you have enough time to thoughtfully complete the homework, but not so much time that we lose momentum.)
The investment for this customized coaching program is $1,500 paid in advance, or two monthly payments of $775, paid in advance of the first and third coaching sessions.
You don’t know what you don’t know. And that’s exactly where Winning Solo has been a tremendous help – in filling in the cracks and providing essential guidance to help me grow my new business.
~ Shayne De la Force, Founder & Managing Director, La Force International, LLC
Hello! I’m Matthew Fenton, your coach & guide.
I chose self-employment for myself on June 16, 1997. In the 20+ years since, I’ve earned millions in revenue, and I’m proud of the fact that 92% of that revenue has come from either repeat business or referrals. My working relationships with some clients have lasted a decade or more. I’ve hit some high highs – and I’ve made plenty of mistakes.
Most importantly, though, I live a balanced life – including physical & mental health, financial security, and passions outside of work.
I’ve long believed that the operative question isn’t “How much money can I make?” but rather “What’s the path to balance?” I can certainly help you attract new clients or elevate your offering, but ultimately, I’m here to help you enjoy greater freedom and balance – however you define them.
If the four-session customized coaching program is more than you need at the moment, I also offer one-time phone or Zoom coaching sessions that will cover the topic or question of your choosing. No introductory call needed – just grab the slot that works best for you.
Others have used these ad hoc calls to:
- Sharpen their messaging
- Get feedback on a strategic plan
- Discuss the finer points of proposals
- Get counsel on approaching a particularly thorny client challenge
- Learn what they should do before they go out on their own
Click below to schedule a one-time session:
30-minute call – US$175
60-minute call – US$300
90-minute call – US$425
NOT QUITE READY?
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