On Twitter these days, you can’t swing a cat without hitting a creator who claims to be making six figures with digital products. That siren song can be enticing. It can look like they just …
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Soloist Sundays #25: Let’s Get You Paid
A Problem Some clients are slow to pay. Some clients don’t pay at all. And there’s no way to know, in advance, who these clients are. Most of us can’t run a background check on every …
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Soloist Sundays #37: The Fallacy of Uniqueness
I’ve spoken with many freelancers who were hung up on the idea of “uniqueness” – of bringing something totally new to the world. How can we win clients, we may think, if we’re not unique relative …
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Soloist Sundays #27: Your Prospects Need More Proof
A Problem Trust in marketers - that's you & me, no matter your area of specialty - is at an all-time low. According to a 2020 Havas study of 395,000 global consumers, only 47% of brands …
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Soloist Sundays #36: The Best Small Thing
It’s a short workweek here in the States – Monday is Labor Day – and I chose today’s topic to pair up with that. Because it’s common, in a short week, that: We have the same amount of work to …
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Soloist Sundays #26: Document Those Work Wins
A Problem As soloists, we often work in environments of delayed and/or limited feedback. In other words, much of what we do doesn’t result in a signal that is immediate or clear. We market our …
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