There’s a lot of talk about pivoting these days. A little too much talk, in my estimation. A “pivot” happens when a company or brand changes some aspect of its core business idea. To be …
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12 Questions for New Freelancers and Consultants
"I'm thinking about going out on my own. What should I know before I start freelancing?" I've been independent since 1997, and I've been asked a version of the above question more times than I can …
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How to Manage Your Freelance Money
Money management is one of the trickier aspects of freelancing. Here’s the reality of this path we’ve chosen: So I cringe when I see reductive advice in this area – for example, “Just set up …
How Can I Get Better Clients for My Freelance Business?
“How can I get better clients? And, while we’re at it, more of them?” I hear some version of these questions all the time – and not just from freelancers and consultants who are new to the …
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Positioning for Freelancers: The “Seven Questions” Model
Positioning for freelancers is a topic near and dear to my heart. Positioning is one of my core services as a consultant, but in a classic case of “physician, heal thyself,” it was one of the …
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Is “The Work” All That Matters?
“I think the quality of the work is really all that matters.” That’s from a comment on Twitter, on the topic of earning credibility as a soloist. Before you read on, take a moment to ask …