A Problem Some clients are slow to pay. Some clients don’t pay at all. And there’s no way to know, in advance, who these clients are. Most of us can’t run a background check on every …
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Soloist Sundays #37: The Fallacy of Uniqueness
I’ve spoken with many freelancers who were hung up on the idea of “uniqueness” – of bringing something totally new to the world. How can we win clients, we may think, if we’re not unique relative …
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Soloist Sundays #27: Your Prospects Need More Proof
A Problem Trust in marketers - that's you & me, no matter your area of specialty - is at an all-time low. According to a 2020 Havas study of 395,000 global consumers, only 47% of brands …
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Soloist Sundays #36: The Best Small Thing
It’s a short workweek here in the States – Monday is Labor Day – and I chose today’s topic to pair up with that. Because it’s common, in a short week, that: We have the same amount of work to …
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Soloist Sundays #26: Document Those Work Wins
A Problem As soloists, we often work in environments of delayed and/or limited feedback. In other words, much of what we do doesn’t result in a signal that is immediate or clear. We market our …
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Soloist Sundays #35: Nine Sales Tips for Soloists Who Don’t Love Selling
Most of us aren’t trained salespeople. We chose this path because we wanted to do the work. And many of us underestimated how much of the job is selling. I certainly did. So, in my …
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