“If I can get 100 clients to pay me $600 each,” Fred tells me, “I’ll make $60,000 a year!” “Your math’s fine,” I reply. “But how many of those clients do you have …
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Increase Your Revenue per Hour: Five Focus Areas
As we seek to improve our freelance businesses, a terrific starting point is to increase our revenue per working hour. For me, it’s a pragmatic thing: I don’t want to work an obscene number of …
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Protect the Asset: Six Ways to Take Care of Yourself
Today, I’d like to discuss a concept that’s been essential in helping me thrive as a soloist for 25+ years. It’s rooted in language I stole borrowed from Gregory McKeown, who, in his excellent book …
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How to Build Your Freelance Strategic Plan: Three Steps to Success
Your freelance strategic plan can be the difference between longevity in this line of work and an early exit. When you create your freelance strategic plan, you take the first step in building the …
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Soloist Sundays #39 & #40: Ten Vital Things I Learned About Freelancing in My Client-Side Career
Client-side experience is by no means mandatory for freelancers and consultants. But I’ve found it to be beneficial. I spent seven years on the other side of the desk, in marketing and brand …
Soloist Sundays #38: To Diversify or Not to Diversify Your Freelance Business?
On Twitter these days, you can’t swing a cat without hitting a creator who claims to be making six figures with digital products. That siren song can be enticing. It can look like they just …