Like many of you, I’ve been reflecting on my 2023 and pondering what I want my 2024 to be. Today, I’ll share some of those reflections with you. Maybe I can provide you with a little …
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20 New Year’s Resolutions for Freelancers and Consultants
With January 1 right around the corner, today I offer 20 new year's resolutions for freelancers, consultants, independent creatives, and soloists of all stripes. Nothing unrealistic or impossible - …
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You’re More Like an Auto-Repair Shop Than You Think
I called two different auto-repair shops with an identical service request. The difference in pricing was 8x. I chose the more expensive option. Here’s why, and some lessons that we …
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In the Homestretch: Three Steps to Close Out Your Year Strong
As I write this, it’s mid-October. That means we’ve just passed the 80% mark on the calendar year. And the remaining 20% includes several holidays. Probably some travel. Maybe …
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The Personal Branding Craze – Why This Independent Consultant Opts Out
Today, my friends, I will endeavor to explain why I don’t spend any time thinking about my personal brand, and I never have. This is, apparently, an odd position to take, given that I’ve been an …
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The Prospect Won’t Disclose Their Budget. What to Do?
Let’s say you’re having a discovery discussion with a prospect. It’s going well. You’ve discussed her challenge in detail. You’ve asked good questions, listened closely, and probed …
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